Honorio Rubio, the man, and the wines bearing his name, are a far cry from what is often (and erroneously) referred to as ‘classical’ Rioja. Honorio works in a specific sector of Rioja – the Najerilla Valley, which favours high quality Garnacha. He is both a conservator of marginal historical styles, notably the Clarete pinks of which he is the leading proponent, and also an innovator working at the margins of textural enhancement in both Viura whites and Claretes.